A variety of character traits serve us as door openers on life's journey. Whether to your heartthrob, your boss or your co-workers – what you trigger with your behaviour is reflected in their actions. This is because your actions create emotions in people as a response. Emotions control behaviour and can be influenced. Used skilfully and with purpose, emotions work much like hypnosis so that we can use them to open almost any door if we really want to and know how it works.

Emotions are even more important in the decision-making process. When questions come up like – do I want to go there, do I want to buy this, do I want to take part in that – you find out as much information as you can when you're in a balanced mood. In contrast, when you're in a good mood, you need far less information to make a decision which to you appears seemingly rational. Which is exactly what I’m talking about. The conclusion of what I'm getting at, and what each and every one of us knows is that, "it just seems right to me" or "I just have a good feeling about it" and that's the direction your business needs to grow in.

Creating positive emotions takes effort. The gold standard of positive emotion, however, is excitement. Yet, enthusiasm cannot be achieved with commitment alone and without the right background environment. It takes more for that. Positive vibes can be simulated, but enthusiasm starts with you being yourself. To be yourself, you have to rely on your gut feeling and find a space that tolerates the pure authenticity of the real you without judging or debasing it. Listening to what your gut feeling says is one thing, but trusting it is another. It takes time and a great deal of courage not to be anyone but yourself, because it leaves you completely out on a limb. Yet, isn't that what you have always strived for – a feeling of uniqueness and being in a unique position? How often has some asked you, "What sets you apart from the rest?"

Emotions and enthusiasm are a magnet to others, hypnotise them, control how they behave and influence the decisions they make. Particularly effective is when they unfold in the right place at the right time. Live, real, and where, when and how you want. And we’re convinced as well that we have something that’s perfect for you...